书籍 Getting Everything You Can Out of All You've Got的封面

Getting Everything You Can Out of All You've Got

Jay Abraham

出版时间

2001-10-12

ISBN

9780312284541

评分

★★★★★
书籍介绍

A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.

And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a mulimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen-- or are going to see-- that you could take and turn to your advantage?

This program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.

杰·亚伯拉罕(Jay Abraham),美国最为知名的实战型营销大师、演说家和培训专家,亚伯拉罕集团创立者、CE0。杰见证和解决过你能想到的各种各样的商业问题,他卓越的提高收入、抓住机会、发现隐形资产的能力赢得了广大CEO、畅销书作者和营销专家的尊敬。过去25年中他的客户遍及400多个不同行业中的1000多家企业,包括AT&T、lBM、微软、壳牌、花旗银行等。许多客户表示,在杰的帮助下,他们的利润上升了数百万美元。在世界各地,杰有上万个帮助个人取得成功的故事,许多优秀的培训师和咨询师都征求过杰的建议和忠告,以帮助他们的企业谋求发展。《今日美国》、《纽约时代》、《企业家》和《成功》杂志等知名媒体都曾撰文报道过他的智慧和才能。目前杰和家人居住在加州。

用户评论
本来以为Lean Startup的Test everything观点很新颖,没想到这位老兄这么早就提出来了, 而且还只是一小部分,细想还是创业者都是半路出家,摸着石头过河得出得经验。
首先这本书的名字,物以至用,我是非常认可的,发挥全部的价值。但其实书里面并不是这个概念,而是如果将客户需求放在第一位,在这一点和我完全匹配后,里面的很多具体的方法,还是很有启发的。