书籍介绍
Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries.
But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.
Now meet Ray Kroc, the man behind the business legend, in his own words. Irrepressible enthusiast, perceptive people-watcher, and born storyteller, he will fascinate and inspire you. You'll never forget Ray Kroc.
用户评论
Ray Kroc真是一个有性格的人。从卖纸杯打汁机起家，年过半百才开启新的征程。早期事业发展的重重困境看来对任何startup都是一样的，在《鞋狗》里面也有类似的困境，资金周转困难，遇到奇葩的合作伙伴。中后期则是调整公司战略和人事结构。哪怕在七八十岁的高龄，Ray也是天天办公。真是太热爱了！
Kroc 先生一生都在践行自己这句话"As long as you’re green you’re growing, as soon as you’re ripe you start to rot.”52岁的时候，大多数人准备退休了，他开启了新的职业征程，开启麦当劳事业。婚姻上也毫不逊色，62岁时爱上Joni, 67岁时俩人成了。
Columbus discovered America,Jefferson invented it,and Ray Kroc Big Mac'd it. Ray created the McDonald's franchising system. 每一家伟大的企业背后都有一位伟大的企业家，每一位伟大的企业家背后都有一位有魅力无穷的女性。
不能说获益匪浅，主要是想学习连锁加盟行业的知识，前面讲了三分之一之前的人生经历，情感第一次见出轨写的这么理所应当的，虽然出轨离婚了，“但我第二任妻子离婚后经济条件多好啊” 做人方面很难苟同吧 但麦当劳的模式和让加盟商赚钱确实是最重要的，以及新产品的开发成功与失败，公司端给到的资源，如合作的广告公司，汉堡包大学培养的高中毕业管理者，加盟行业从业者还是能借鉴到许多