书籍 The Secret Life of Groceries的封面

The Secret Life of Groceries

Benjamin Lorr

出版社

Avery

出版时间

2020-09-07

ISBN

9780553459395

评分

★★★★★

标签

商业

书籍介绍

What does it take to run the American supermarket? How do products get to shelves? Who sets the price? And who suffers the consequences of increased convenience end efficiency? In this alarming exposé, author Benjamin Lorr pulls back the curtain on this highly secretive industry. Combining deep sourcing, immersive reporting, and compulsively readable prose, Lorr leads a wild investigation in which we learn:

• The secrets of Trader Joe’s success from Trader Joe himself

• Why truckers call their job “sharecropping on wheels”

• What it takes for a product to earn certification labels like “organic” and “fair trade”

• The struggles entrepreneurs face as they fight for shelf space, including essential tips, tricks, and traps for any new food business

• The truth behind the alarming slave trade in the shrimp industry

The result is a page-turning portrait of an industry in flux, filled with the passion, ingenuity, and exploitation required to make this everyday miracle continue to function. The product of five years of research and hundreds of interviews across every level of the industry, The Secret Life of Groceries delivers powerful social commentary on the inherently American quest for more and the social costs therein.

用户评论
比较一般般,好多故事好像不知道在哪读过
Private label居然是缺德舅发明,且缺德舅起初的理念是针对over-educated, underpaid人群,也不知道是不是在骂人,哈哈。
从作者亲历的采访调研结果出发,描述了生鲜的供应链中一般人不了解的,较为阴暗的地方。不过感觉内容有点太松散了,没有系统,可能主旨就是给你看看那些恶心的地方,然后去超市的时候心里会膈应。
一开始我以为是给Trader Joe写的一曲赞歌,后来发现每一章都会讲不同人的故事,通过个人的故事反映和grocery这个行业每一个相关的环节的“dark miracle”。最后发现它还是一曲写给trader Joe的赞歌。以及结论就是这dark,但还是一个miracle。你们消费者都有原罪。
很有意义也很好读的书,帮助消费者了解超市的运转与行业里的人:店主,供货商,买手,卡车司机,店员。语言很鲜活,故事也很depressing,让人觉得非常无力(or maybe radicalized?)"What the people called the supply chain is a long, interconnected network of human beings working on other human's behalf." 相信经历了一场covid,书里的许多观察会让人产生更多共鸣
Deeply researched.