Fandom

在数字化时代，粉丝文化已成为一种全球性的现象，它不仅影响着媒体内容的生产和消费，还深刻地塑造着人们的身份认同和社会关系。《Fandom》这本书以其独特的视角和深入的分析，为我们揭示了一个充满活力和变革的粉丝文化世界。

Jonathan Gray is a distinguished Professor of Media and Cultural Studies at the University of Wisconsin-Madison. An accomplished author, he has penned several influential works in the field of television studies. His publications include "Television Entertainment," co-authored with Amanda D. Lotz, "Show Sold Separately: Promos, Spoilers, and Other Media Paratexts," and "Watching with The Simpsons: Television, Parody, and Intertextuality." Gray's research delves into the intricacies of television, focusing on its paratextual elements and the cultural impact of television shows, particularly through the lens of popular culture and parody.

《Fandom》这本书全面深入地探讨了粉丝文化的多样性和复杂性，从粉丝身份的构建到粉丝活动对媒体和文化产业的影响，再到全球粉丝文化的兴起，为读者提供了一个全面了解粉丝文化的视角。书中不仅分析了粉丝文化的美学价值、社会意义和情感投入，还探讨了粉丝与生产者之间的关系，以及粉丝文化在现代社会中的地位和作用。

对粉丝文化、媒体研究、文化研究感兴趣的读者
对粉丝身份构建、文化生产和社会参与感兴趣的学者和研究者
希望了解当代社会文化现象的普通读者
对网络文化、消费文化有浓厚兴趣的年轻人。