McQuail's Mass Communication Theory
出版时间
2005-04-30
ISBN
9781412903721
评分
★★★★★
OVER 80,000 COPIES SOLD!
The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
Thoroughly up-to-date, this new edition includes:
- a glossary of nearly a hundred key terms in media and communication
- additional pedagogical features, such as break out boxes and end of chapter summaries
- more contemporary media examples
The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.
用户评论
我看的是Sage在2020年出版的第7版，不知道之前的version是什么样的。我对第7版的评价是非常厚的一本书，18个章节涵盖内容很全面，但是行文方式和论述方式非常散，每一段内容都是说一个观点，然后引用xxx研、xxx主义、xxx事件说符合这个观点。把这书认真看完需要非常好的专注力（原谅我是“浏览”完的）。与其是看这样一本大而全的书，不如在了解传播学体系后找每个流派每个部分对应的书看。
textbook
孔夫子淘的旧书也比清华大学那俩教授翻译得好得多得多得多 刚读中文版的时候真的怀疑人生
不枉我背了你妈逼一晚上的单词
好拗口的英語。。。
第一本，16天。
这本书等于什么都讲了，也等于什么都没讲。初学者适读。