Hidden in Plain Sight
Jan Chipchase
评分 7.8分
Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now? How do you figure out what goods and services will attract them
The Field Study Handbook
评分 暂无
The comprehensive how-to, why-to guide to running international field research projects. The Handbook is for anyone that needs to understand users, customers, people across markets, geographies and