Marketing Management
Philip Kotler
评分 8.5分
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it con
Standing Room Only
评分 暂无
The authors apply the full spectrum of marketing principles to an industry that has long resisted them--the performing arts. Drawing on a wide variety of primary and secondary sources, the authors
Marketing 4.0
评分 8.4分
H2H Marketing
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digi
Principles of marketing
Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to devel
Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant
Principles of Marketing
菲利普·科特勒是美国西北大学凯洛格管理学院S.C.庄臣父子公司资助的杰出国际营销学教授，曾获得芝加哥大学经济学硕士学位和麻省理工学院经济学博士学位。科特勒教授是《营销管理：分析、计划、执行和控制》的作者，该书是商学院中应用最为广泛的教材，现在已是第11版。他著有多本成功的著作，为一流杂志写过100多篇文章。他是惟一获过三次令人垂涎的“阿尔法·卡帕·普西奖”的学者，该奖专门授予发表在
