Initially, the only electric loads encountered in an automobile were for lighting and the starter motor. Today, demands on performance, safety, emissions, comfort, convenience, entertainment, and comm

Handbook of Automotive Power Electronics and Motor Drives

"In our hype-infested society, honest and positive word of mouth can multiply sales explosively. But for those who think it happens by chance (as most marketers do), this book will be an eye-opener. T

The Secrets of Word-of-mouth Marketing

This volume offers to general and specialist readers alike the fullest and most complete survey of the development of science in the eighteenth century, exploring the implications of the 'scientific r