Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason

Nudge

行為經濟學之父、呼聲最高的諾貝爾經濟學獎候選人，重量級代表作 ！ 「塞勒博士研究人類行為四十餘年，在過去五年內， 操盤績效擊敗99%同類基金，不景氣中逆勢增長至37億美元！」──彭博新聞社 ◎ 美國亞馬遜、《紐約時報》暢銷書排行榜冠軍 ◎ 《經濟學人》年度選書 ◎ 《金融時報》、麥肯錫年度最具

不當行為

Get ready to change the way you think about economics. Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictabl

Misbehaving

在线阅读本书 Nudge is about choices—how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countle