零偏見決斷法
Chip Heath
评分 暂无
人的一生充滿各種決策，從日常瑣事到企業發展藍圖，我們每分每秒都活在自己與他人的決策中。本書要探討的，正是影響工作與生活的最重要課題—如何做出最好的決定？不幸的是，人類的決策行為多半受偏見及情緒影響，以下四大惡棍總在決策時如影隨行、影響判斷： • 選項狹隘：多數人只問「要不要」或「好不好」來二選一，忽略了其他可能性。 • 確認偏誤：只看支持自
Switch
评分 8.6分
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Hea
Made to Stick
评分 8.4分
Editorial Reviews From Publishers Weekly Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanfor
Making Numbers Count
Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s
The Power of Moments
评分 8.8分
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary m
